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Building the Brand: Creating Identity and Shaping Experience

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  • An institution's brand is a key factor in attracting students and campus planners play an increasingly important role in integrating brand values with the built environment. In this session, we'll demonstrate how Quinnipiac University communicated its updated brand identity through physical campus renovations. Come learn how you can incorporate your institution's brand mission in the planning and design of academic spaces on campus.

    Learning Outcome 1: Define what an institutional brand is and identify the common planning and design elements that communicate the brand mission.

    Learning Outcome 2: Describe the relationship between an institution's brand and the design of the built environment.

    Learning Outcome 3: Develop strategies for integrating institutional marketing and communications staff in the design process.

    Learning Outcome 4: Describe how user experiences in campus spaces can reinforce an institution's brand mission.

    Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C262A) | AICP CM 1.0 Unit

    Presented By: Liz Bender, Assistant Director, Capital Planning & Design, Quinnipiac University | Michael Tyre, Principal, Amenta/Emma Architects