In a time when public perception of higher ed's value is growing more negative, the 'cathedral model' offers a strategic, integrated approach to amplifying an institution's niche value, cultivating a presence and a narrative that resonates beyond campus borders. This session will present the cathedral model as a tool to analyze how our institutions can support lifelong learning, the academic portfolio, and vibrant community outreach. You will gain a fresh perspective on the strategic use of your brand, mission, and physical campus.
Learning Outcome 1: Develop a landscape-and-narrative niche mindset as a resource for strategic planning.
Learning Outcome 2: Deploy the cathedral model as a framework for recruiting and retaining a variety of undergraduate and graduate students as lifelong learners.
Learning Outcome 3: Use the cathedral model as both blueprint and foil for academic portfolio planning for hybrid and online program decision-making and marketing.
Learning Outcome 4: Effectively address and engage communities adjacent to the institution‚ parents, families, community partners, etc.
Continuing Education Credits: AICP CM 1.0 Unit
Presented By: Nancy Dallavalle, Special Assistant to the Provost, Fairfield University
